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LG announces the V20, a phone squarely targeted at audiophiles

is making the upcoming V20 official, and hopes those with finely tuned ears will come running with cash in hand.

That’s because one of the major differentiators for the latest flagship is a 32-bit Hi-Fi Quad DAC audio. This is supposed to provide “concert-like audio” and can “reduce up to 50 percent of ambient noise levels” according to the press release. 

A leak of renders also reveal a second-screen ticker display, just like on last year’s model. On the back you’ll see a giant, dual-camera that takes up a sizable chunk of the back side. LG is also sticking with the fingerprint sensor on the back.

Along with the audio claims, LG previously announced the phone will run Nougat.

lg v20 back Authority

In a statement announcing the upcoming smartphone, LG Electronics President Juno Cho said “higher quality audio is simply the natural evolution of the smartphone,” arguing that buyers are looking beyond faster processors and bigger displays.

While those last two factors have definitely reached a peak for many, something as specific as ultra-crisp audio may not be on everyone’s radar. LG will officially show off the V20 on Sept. 6 at an event in San Francisco.

Why this matters: LG is trying to differentiate itself from a market that’s saturated with high-end . It clearly thinks that appealing to those with a craving for better sound is the way to go. We’ll have to see how this plays out, as it’s difficult to imagine most mainstream buyers make a purchasing decision on this factor or on gimmicks like a live ticker on your screen. 

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