Google is giving out the Oscars of Material Design to several apps that pulled off a standout performance with the company’s design guidelines.
The story behind the story: Material Design is Google’s design language that first debuted with Android Lollipop. It aims to bring consistency and an attractive appearance to Android. Google has also used its own products to serve as a benchmark, infusing Material Design not only throughout Android, but also the company’s web and iOS apps.
And the winners are…
Google picked five different apps that use Material Design in different ways.
Brand Infusion: Asana: Team Tasks & Projects
Charming Engagement: Fabulous – Motivate Me!
Creative Navigation: C Channel (available in Japanese and Thai)
Expressive Layouts: Kitchen Stories
Focused Efficiency: Airbnb
The following screenshots from Fabulous illustrate some of what Google wants to reward. The app uses a lot of sharp colors, animations, and breaks apart the content into easily-digestible chunks.
Other apps used familiar elements like the floating action button, laid out a distinct path of navigation, and created a fluid experience. The more that Google can nudge developers to embrace Material Design, the better visual appeal and consistency there’ll be on Android.