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IFA news: Google is talking up new products that leverage its Google Assistant

Amazon’s deluge of and Echo integrations and tie-ins at CES last January caught a bit flat-footed. It seems is looking to return the favor at . The company announced several new third-party products that either have Assistant built in, so you can talk to them like , or that work with Assistant, so you can control them with voice commands.

 Read TechHive’s reviewMSRP $129.00Learn moreon Google

On the control front, Google announced that several new washing machines, clothes dryers, and vacuums will respond to voice commands spoken to a Google Home, smartphone, iPhone, or any other device with Google Assistant built in. Say “OK Google, start vacuuming,” and your robot vacuum will fire up and start cleaning your floors. Want to check on the laundry without getting out of your recliner? Ask “OK Google, are my clothes clean?” and Google Assistant will quiz your and report back to you. Now if it could transfer my clothes from the washer to dryer, and then hang them up when they’re dry so they don’t get wrinkled, I’d be a happy housemate.

Amazon has had a long lead on Google when it comes to integrating its Voice Service into third-party products—virtually any device outfitted with a mic and a speaker—but Google could catch up soon. The company announced at that Google Assistant has been incorporated into a number of new that are being demoed at the show. Anker’s Zolo Mojo (pictured above), Mobovi’s TicHome Mini, and Panasonic’s GA10 are the models we know of so far—not that we know much about them right now—but a Google spokesperson says more products will be announced at the show.

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Anker Zolo lifestyle Anker

Why this matters: Google Home is already a better speaker than any of Amazon’s Echo models, but you can buy an Echo Dot for $50 and add third-party of very high quality if you’re of a mind to. You can also already buy other that have Alexa built in. Google might catch up to Amazon on the front, but isn’t going to put either speaker in front of the other.

Amazon Echo Dot (2nd generation)

 Read TechHive’s review$29.99MSRP $49.99Viewon Amazon

The Echo Dot’s low price tag has helped Amazon dominate the smart-home market, too, because you can put one in two rooms for the price of one Google Home. But I predict Google will be rewarded for its focus on appliance manufacturers—a market segment Amazon doesn’t have much traction with at the moment. Google isn’t starting from square one here. It’s Nest Labs division has been working with appliance manufacturers for years, using the brains in its thermostat and its cloud computing infrastructure to help consume less energy. Controlling lights with voice commands is child’s play now. Controlling the biggest and most-expensive devices in homes using voice commands could have a much bigger impact.

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