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Google’s Instant Apps hit the Play Store as a big step toward a future of cloud-based apps

At its annual Playtime event today showcased how it plans to make Store apps safer, speedier, and easier to find. The bottom line: You’re about to see a whole lot more Instant Apps.

’s Instant Apps were officially launched at I/O in May, but we’re just now starting to see how monumental they can be. Designed to get apps up and running within seconds, the feature lets users try out fully functioning apps without actually installing them. Just last week, unveiled the Instant Apps SDK 1.1, which brought a leaner and faster experience, and now Instant Apps are ready for their spotlight.

Starting this week, Google will be integrating Instant Apps right into the Store via a new Try it now button. Now, when you view an app with a companion Instant App in the Store, you’ll be able to take it for a test drive without actually needing to install it. This isn’t a demo or a interactive ad—it’s the full native app running off Google’s cloud instead of your phone.

Google says its vision for Instant Apps is that all apps will one day be available as Instant Apps or download
able ones, and the user will be able to choose which version to use:

“Google should do the heavy lifting to make the right parts of the app available at the right time,” said director of product management Vineet Buch. “Developers just build one (version) and have it run everywhere as one piece or as individual chunks. That’s our problem to solve.”

Also announced at the Playtime event was a renewed focus on reporting bugs. Google is launching a bug bounty program that will reward developers up to $1,000 for each vulnerability that is resolved. Additionally, there will be new developer tools and beta testing to help identify crashes and vulnerabilities before the app is launched. For gamers, Google has created a new for games inside the Play Store, with two new options for discovery: Premium (for paid games) and New (for upcoming and trending games).

The new Play Store changes will be rolling out to all users beginning Thursday.

Why this matters: Instant Apps are the future of apps. Combining the speed of a web app with the design and functionality of a native one, Instant Apps not only free up space, they also let developers target specific features and sections exactly when a user needs it. For example, McDonalds could offer an Instant App for ordering when looking up a location, or Yelp could offer to show reviews for a nearby restaurant. It may be limited to discovery and sharing today, but Instant Apps is the first step toward a future where we don’t need hundreds of apps cluttering our app drawers and screens and taking up precious space on our phones.

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